Web Zap*Germs Archive

December 23, 2005

Dannon Activia Probiotic Yogurt - Coming to USA in January 2006

Dannon Activia
The Dannon Company says the new, probiotic-laced yogurt "will be sold nationwide in the yogurt section of nearly all food retailers in six delicious flavors: Strawberry, Vanilla, Blueberry, Peach, Prune and Mixed Berry. Activia will be available in 4oz. 4- and 8-packs at a suggested retail price of $2.49 and $4.49, respectively."

Each 4oz. serving of Activia contains billions of beneficial cultures, including the exclusive Bifidus Regularis(TM). Dannon Activia with Bifidus Regularis is clinically proven to help naturally regulate your digestive system in two weeks when eaten daily as part of a healthy and balanced diet. Activia works by helping to reduce long intestinal transit time -- the time it
takes food to pass through the digestive system. Clinical studies prove that Activia can help reduce transit time by up to 40 percent, depending on levels consumed and the demographic profile. For more product information about Activia, please visit on or after January 16, 2006, and for further research about probiotics, visit
Interesting that -- in this press release, at least -- they're making no claims for Activia boosting the immune system.


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